After 24 months of personal research I saw a demand for an emerging trend, a demand for natural hair care products. As there has been a trend to seek out organic food there's now a trend to find "organic" or "natural" hair care products. Products that don't contain the damaging chemicals that come with mass production of products. Slowly we as women - of all ethnicities (worldwide) are learning that we have choices with how we treat and care for our hair. The products that my company sells are products that I personally have tried and had success with. I stand behind each product we offer because it's been personally selected and tested by me. These are the best of the best. They are not only affordable but they work - on all hair types. I hope you love the products as much as I do and I welcome your feedback. If there are any products you would like to see offered that are not listed please feel free to contact me directly and I'll make every effort to supply it. Thank you for stopping by.